Ikwilvanmijnautoaf.nl - 1000 Reasons
Ikwil - 1000 Reasons
'1000 Reasons' - Embracing the diversity of motives behind selling vehicles, we developed a new campaign for Dealerdirect, the company behind ikwilvanmijnautoaf.nl and its sub-brands for motorbikes, bikes, campers, caravans, etc. Our campaign unveils a selection based on the greatest client stories we found from the past 20 years of the company's history.
By creating an emotional connection with the audience through humor, we aimed to foster brand loyalty and increased engagement. The goal was to make the campaign memorable, differentiate the brand, and break barriers while extending its reach and building a relatable brand personality. Through captivating narratives, we aimed to capture the essence of '1000 Reasons' and showcase the brand's unwavering commitment to assisting their customers in selling their vehicles, regardless of the reason, "or pony" they may have.
